What is the point of PR
The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions.
What is PR exactly
A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client's various "publics." What is a "public" exactly? A public, in PR terms, is anyone who ever has or ever will form an opinion about the client.
What is good PR
Good PR celebrates the client's customers in an inclusive, non-exploitive way, welcomes the input of “neutrals” and especially “critics” adapt strategy accordingly. Good PR is proactive in idea generation and responsive in crisis. Good PR finds the balance. Good PR is measurable.